Market entry study for the German debit card market

CHALLENGE

An international processor plans to offer their services in the German debit market. In order to gain a mutual understanding for the mechanics and characteristics of the German card market, they require the identification of potential challenges caused by specific market conditions.

APPROACH

  • Market overview summarising relevant data
  • Overview payment transaction systems in the German market
  • Prognosis and presentation of market-influencing developments
  • Market-entry study describing the current framework conditions incl. competitive situation
  • Presentation of regulatory particularities in Germany and towards other market players
  • Solution-oriented description of potential scenarios and next steps

SUCCESS

Detailed analysis of the German card market and ist special characteristics incl. potential derivation of various options, subsequently leading to the creation of a market entry strategy.