Market entry processing market Germany

CHALLENGE

A foreign processor intends to enter the German market and requires an in-depth understanding of the current market situation in order to identify suitable products and services for selected target clients.

APPROACH

  • Presentation of the current market situation in Germany for issuing and acquiring
  • Evaluation of market requirements in regards to technical processing services
  • Provision of benchmark data
  • Indication of the current business model with existing products and services
  • Selection of potential target clients
  • Identification of a preliminary product and service portfolio, tailored for selected target clients in the German market and appropriate use cases for further processing into individual client offers

SUCCESS

Identification of target clients including suitable use cases for a strategic sales approach.